Privacy policy

Ashlyn Lane ("we," "us," or "our") operates this store and website—including all related information, content, features, tools, products, and services (collectively, the "Services")—to deliver a personalized shopping experience. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, purchase from, or otherwise communicate with us. If there's a conflict between this policy and our Terms of Service, this Privacy Policy will govern regarding privacy, data collection, and disclosure.

By using or accessing our Services, you acknowledge that you have read and understood this Privacy Policy.

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1. Information We Collect

We may collect the following categories of personal information:

• Contact Details: Name, email address, billing/shipping address, phone number

• Payment & Transaction Info: Credit/debit card numbers, payment confirmation, transaction details

• Account Credentials: Username, password, security questions, preferences & settings

• Shopping Activity: Items viewed, added to cart or wishlist, purchased, returned, or cancelled; browsing and interaction behavior

• Communications: Messages you send to us (e.g., customer support inquiries)

• Device & Usage Data: Browser, device, IP address, network identifiers, and other technical information

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2. How We Collect Your Information

We collect information:

• Directly from you: When you create an account, place an order, contact us, or otherwise share your data

• Automatically: Via cookies and similar technologies when you browse or use our Services

• From service providers and partners: Who assist us through tools like payment processors, shipping vendors, marketing platforms, and analytics providers

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3. How We Use Your Information

Your personal information may be used to:

• Provide, personalize, and improve our Services: Process orders, handle returns, remember preferences, manage accounts, and recommend products

• Communicate with you: Send order notifications, customer support responses, and account updates

• Send marketing content and advertising: With your consent, we may email or message you about promotions or show tailored advertisements

• Ensure security and prevent fraud: Authenticate access, monitor for abusive behavior, and protect our platform and users

• Comply with legal obligations: Respond to lawful requests, enforce policies, and protect rights

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4. Sharing Your Information

We may share your personal information with:

• Service providers: Shipping, payment processing, IT support, analytics, cloud services, and marketing partners

• Advertising partners: To display ads based on your activity (you may opt out where applicable)

• With your consent: For shipping, customer service tools, or third-party integrations

• Affiliates or corporate entities: In the case of mergers or internal sharing

• Legal and safety authorities: If required by law, protection needs, or legal proceedings

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5. Shopify & Platform Integration

Our website is hosted and powered by Shopify, who may collect and process personal data on your behalf or for their own purposes (such as fraud detection and analytics) Greyson Vale. Please refer to Shopify's [Privacy Policy] for more details and your rights concerning information processed by them.

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6. Links to Other Websites

Our Services may contain links to third-party websites. We are not responsible for their privacy or security practices. Please review their respective policies before interacting. Usage of social media or third-party plugins may result in additional data sharing—subject to their own privacy terms.

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7. Children's Privacy

Our Services are not intended for individuals under the age of majority in their jurisdiction. We do not knowingly collect data from minors. If you're a parent or guardian and believe data has been collected from your child, please contact us to request deletion.

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8. Data Security & Retention

We implement reasonable safeguards to protect your information during transmission and storage. However, no system is entirely secure. Note that data retention periods vary based on necessity—such as providing services, complying with laws, resolving disputes, or enforcing our policies.

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9. Your Rights & Choices

Depending on your jurisdiction, you may have rights to:

• Access or correct your data

• Request deletion

• Receive your data or request portability

• Opt out of targeted marketing or "sale"/sharing of your data (where applicable)

• Manage your communication preferences (e.g., opt out of promotional emails—transactional emails will still be delivered)

To exercise these rights, contact us using the information below. We won’t discriminate against you for exercising your rights. Verification may be required, and you may appoint an authorized agent if applicable.

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10. International Data Transfers

Your data may be transferred or processed in countries different from your residence. When necessary, we rely on lawful transfer mechanisms (e.g., Standard Contractual Clauses).

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11. Changes to This Privacy Policy

We may update this policy from time to time due to operational, legal, or regulatory reasons. Changes will be posted here with a revised "Last Updated" date, and notifications may be provided as required by law.

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12. Contact Us

If you have questions or wishes relating to your data or this policy, please contact:

Email: info@ashlynlane.com

Thank you for trusting Ashlyn Lane, where your privacy matters.